Any time you start a company the name should be different, but in the yacht brokerage business it just seemed that the “norm” was “somebody’s last name Yacht Sales” and we wanted to try to get away from that with our company. The good thing about using your name is that it does give you a clear identity.
It turned out that it wasn’t so hard once we put a little thought into it, why not do both?
Something a little different, and still keep the name identity. Turns out that it also gave us a nautical theme.
Our two founding partners are Larry Rutter and Rob Moore.
So how could we resist the name
As simple as that.